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Where Real Strength Lives
What is it about this football club, our football club? It's about hope, belief and strength. It's about us; and everyone who thought maybe their day would never come. It's about #RealStrength. Watch this short film, and be inspired by the vision for this new era in the Club's history.
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What is this club about...really?

What is it about this football club, our football club?

It’s more than the enduring feats of Whitten, Hawkins & Grant at the old Western Oval; than Johnnson, West or Picken at Etihad Stadium or the MCG, and it’s bigger than the Fightback of October ‘89.

This Club is Irene Chatfield’s scarf, it’s Luke Beveridge’s premiership medal, it’s the fight of the men in our Sons of the West program.

It’s the Liberatore grit, it’s Katie Brennan’s determination, it’s the courage to rise from humble beginnings and the drive to get back up when you don’t think you can.

It’s a certain strength.  Our strength.  This place – these people – we – are STRONG.  

As the 2017 AFL Premiership Season kicks-off, the Club has launched a new campaign highlighting what it is that makes this Club so special.

This campaign captures the spirit of the Western Bulldogs as we enter a new, and exciting era.  It’s who we are.

It’s about hope, belief and strength.

It’s about us; and everyone who thought maybe their day would never come.