Main content
Western Bulldogs Header Branding

Bulldogs launch 'Be Loud, Be Fair' campaign

Be Loud, Be Fair - Bulldogs Anti Discrimination Campaign The Bulldogs have launched the Be Loud, Be Fair campaign reinforcing the Club's commitment to protect all fans' right to enjoy their time at the football, with this short video highlighting the values and expectations of the campaign featuring a President Peter Gordon, coach Luke Beveridge, captain Bob Murphy and Club Legend John Schultz

Reinforcing the Western Bulldogs’ commitment to protect all fans’ right to enjoy their time at the football, the Club has launched the Be Loud, Be Fair campaign on Tuesday night.
Following on from the Club’s Member Code of Conduct established early last year, the Western Bulldogs are asking members and fans to support everyone’s right to enjoy the footy free from abuse, by signing an online petition at
The Club has produced a short video highlighting its values and expectations on appropriate crowd conduct — which features President Peter Gordon, Coach Luke Beveridge Captain Bob Murphy, as well as Club legend John Schultz, among others.
Peter Gordon said it was important the Club and its members led the way in providing a safe and enjoyable match day environment for all fans.
“As a Club, we are against all forms of abuse, or any other action that degrades or disparages people and negatively impacts their match-day experience,” Gordon said.
“Our Club is for everyone and we want our fans to be expressive and in full voice when supporting our team, but we also expect that they are mindful of their surroundings.”
The Western Bulldogs will play the Be Loud, Be Fair video on the big screen at all home games for the remainder of the season, beginning at the Round 17 match against Collingwood.

(function(e,t,n,c){var o,s,a;e.SMCX=e.SMCX||[],t.getElementById(c)||(o=t.getElementsByTagName(n),s=o[o.length-1],a=t.createElement(n),a.type="text/javascript",a.async=!0,,a.src=["https:"===location.protocol?"https://":"http://",""].join(""),s.parentNode.insertBefore(a,s))})(window,document,"script","smcx-sdk"); Create your own user feedback survey