Western Bulldogs Lin Jong was today announced as an Australia Post AFL Multicultural Ambassador, highlighting his community work in the Club’s heartland, Melbourne’s west.

The 20-year-old will play a role in promoting  multiculturalism in the AFL, while continuing his work in the community introducing people of all backgrounds to Australia’s game.

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Essendon’s Jobe Watson, Melbourne’s Jimmy Toumpas, Collingwood’s Patrick Karnezis and the GWS Giants’ Stephen Coniglio were also named as Australia Post AFL Multicultural Ambassadors today.

AFL CEO Andrew Demetriou said the Australia Post Multicultural Ambassadors are leaders across the code and play a pivotal role in attracting new players, members and fans.

“Australia’s only Indigenous Game is proud to welcome all people to our sport and the Australia Post AFL Multicultural Ambassadors are leaders for our wider player group, our clubs and all fans to continue attracting new people to the AFL to be part of Australia’s most popular sport,” Demetriou said.

“Since the introduction of the AFL Multicultural ambassador program in 2012, we are delighted by the enthusiasm, insight and cultural guidance the ambassadors have provided to communities and the AFL industry.

"In 2014, we are excited to have Jobe, Jimmy, Patrick, Stephen and Lin as part of this important program and look forward to the 10 ambassadors playing a lead role in encouraging individuals and communities to unite through their passion for Australia's game.”

The five young men join current Australia Post AFL Multicultural ambassadors Nic Natanui, Bachar Houli, Karmichael Hunt, Majak Daw and Alipate Carlile, who will continue in their role from 2013.