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Dogs transition apparel brand to BLK

Following yesterday’s logo launch, the Western Bulldogs will formally transition its apparel brand from KooGa to BLK ahead of the 2015 season.

Owned by the WRS Group, BLK is the internationally recognised high performance sports apparel brand, and consolidated KooGa as part of its international expansion in November 2013. 

PRE-ORDER NOW: View and pre-purchase the 2015 BLK Official Western Bulldogs Apparel range.

The Western Bulldogs became KooGa’s first AFL team in Oct 2009 and will continue its partnership with WRS Group and the BLK brand until at least the end of 2016.

Western Bulldogs Chief Executive, Simon Garlick said the WRS Group had played an integral part in supplying high-quality performance apparel to its players and staff.

“KooGa has been a valued partner of ours for the past five years and we are looking forward to having BLK appear on all our new apparel,” Garlick said.

“Since 2009, where we were its sole AFL partner,  BLK will become the largest supplier to the AFL in 2015,  which is evidence of the quality of high-performance apparel they produce.”

BLK Chief Executive Officer Tyron Brant said he was thrilled the Western Bulldogs have transitioned from KooGa, to coincide with its recent logo launch.

“We are very pleased to have the Western Bulldogs continue with the WRS Group and join the BLK family,” Brant said.

“It was a joint decision by the Western Bulldogs and BLK to keep the Bulldogs in the KooGa brand in 2014, and it made perfect sense to coordinate the change of both our logos at the same time.”

“We love the new logo and look forward to our continued partnership, with a Club who was central to our brand entering the AFL market.”

Members and fans wanting to be the first to wear the new BLK range, which will feature on both the AFL and VFL team apparel, can click here to pre-order 2015 gear today.