The Western Bulldogs have today announced that People’s Choice Credit Union has signed on as a new Platinum Partner.

People’s Choice is one of Australia’s largest and most successful credit unions, helping its 350,000 members across Australia to save, borrow, protect and plan for their future.

“We’re looking forward to joining forces with another like-minded organisation that really cares for its people and members,” said Western Bulldogs CEO, Gary Kent. 

“With People’s Choice recently named Building Society/Credit Union of the Year by Roy Morgan, it’s clear we share a common goal in striving to be at our best.

“We thank People’s Choice for the support and look forward to working with them in 2017.”

Among other advertising activity, People’s Choice’s distinctive lime green and red logo will feature on the media backdrops of pre and post game interviews, and in the change rooms of the Bulldogs.

“This sponsorship is an exciting initiative for People’s Choice to support our national expansion,” said People’s Choice’s CEO, Steve Laidlaw.

“Along with the alignment in our growth strategies, both organisations have strong values and an unwavering commitment to the community,” Mr Laidlaw said. 

The deal follows the recent expansion of People’s Choice’s home loan offering in Victoria.

In addition to the nine branches throughout the state, a purpose-built Home Loan Centre is now delivering a more supported model for lenders and members in Cranbourne, and a growing fleet of Mobile Home Loan Advisers are on the road servicing the greater Melbourne area.

To learn more about People's Choice, visit