Background 

The Western Bulldogs and their apparel partner, ASICS Oceania are pleased to announce the return of their joint initiative, which will see over 1500 junior footballers in the western suburbs of Melbourne receive a brand-new pair of ASICS footwear. 

The joint initiative will see all children who are registered NAB AFL Auskick and/or Superkick football participants, across 18 community centres, receive a brand-new pair of ASICS footwear.  

PARTICIPANT FAQs  

Which junior football players are eligible to receive free ASICS footwear? 

Any registered junior NAB AFL Auskick and/or Superkick participant from the following local community centres; Aintree, Albanvale, Albion, Altona, Altona Meadows, Caroline Springs, Edgewater Parkside, Footscray North, Kensington, Newport Power, Seddon, Spotswood, Sunshine, Sunshine North, West Footscray, West Sunshine, Williamstown, Yarraville

How can I apply to receive free ASICS footwear for my child through this initiative? 

Each club’s junior coordinator, alongside AFL Victoria staff, will be responsible for collecting and submitting player information, for all eligible junior footballers. 

Once player information is compiled and received, ASICS will work on ensuring a bulk delivery of free ASICS footwear is sent to each club, for the coordinator to distribute. 

Are junior players that play in other junior competitions eligible for the free ASICS footwear? 

Only players competing in the previously listed junior competitions are eligible to receive free ASICS footwear. 

What types of free ASICS footwear are available through this program? 

A variety of ASICS football boots, such as but not limited to, LETHAL FLASH IT, LETHAL SPEED. Eligible junior players will not be able to request a preference of receiving football boots or running shoes. 

Is there a limit to how many pairs of free ASICS footwear a family can receive? 

If a family has multiple registered junior players from the list of eligible junior football competitions, then they will receive multiple pairs of free ASICS footwear. 

Can junior players apply for multiple pairs of free ASICS footwear? 

No, each junior player is limited to receiving one pair of free ASICS footwear. 

How are the sizes of free ASICS footwear determined for the junior players? 

Junior club coordinators will be responsible for collating the sizes of their eligible junior football players and sending it back to AFL Victoria, Western Bulldogs and ASICS for fulfillment. 

What documentation is required to participate in this program? 

Completed player registration within an eligible 2025 NAB AFL Auskick program. 

How long does it take to receive the free ASICS footwear once applications are submitted? 

The Club Coordinators, AFL Victoria, Western Bulldogs and ASICS are working together to ensure that the free ASICS footwear is delivered to club’s week commencing July 28. 

Why have the Western Bulldogs and ASICS decided to launch this initiative? 

We hope that this initiative brings some joy to kids and their families and plays a small part in strengthening their connection with community football and their clubs. 

Supporting communities is at the heart of both ASICS and the Bulldogs’ philosophy, and both our organisations felt compelled to offer a small token of support to our local community that continue to embrace the Bulldogs and our partners. 

What are the benefits of wearing ASICS footwear? 

ASICS shoes are developed using the latest product innovations, and are endorsed by leading sporting authorities, including The Australian Physiotherapy Association and Sports Medicine Australia. 

All ASICS footwear are designed with performance in mind, ensuring athletes of all ages and abilities feel confident, comfortable and well supported whether running about on the playground or the sporting field.