The Western Bulldogs have revealed their Indigenous guernsey for AFLW season seven.

Designed by former Bulldogs development coach and proud Noongar woman Kirby Bentley, the guernsey highlights connection, support and empowerment.

The front of the jumper features four brown mounds, representing the leadership group, with the Aboriginal art symbol for ‘woman’ repeated around the top.

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The boomerangs demonstrate the ability to bring people together, while the white arches surrounding each boomerang symbolise tracks; the team on a journey together and paving the way for today and beyond.

The blue symbols are stars, representing the future of the Club and support from the wider community along the journey. 

The Bulldogs will wear the guernseys this Friday night against Fremantle, and in their round four meeting with Hawthorn on Saturday 17 September.

Match-worn guernseys will be auctioned off post-game, and a limited amount of guernseys will also be available for retail at the Bulldogs Shop.