The Bulldogs Shop will open its doors this Saturday for one of the most anticipated retail drops of the year, with the 2026 Elite Eleven x AFL range officially landing in-store at Mission Whitten Oval.

Fans will have the chance to get their hands on the exclusive range from 9am to 5pm on Saturday 30 May, with strong demand expected following last year’s rapid sell-out.

This year’s drop features two standout pieces from the Elite Eleven collaboration: the Western Bulldogs Retro Hoodie and Western Bulldogs Retro 1/4 Zip jacket.

Bulldogs fans are strongly encouraged to arrive at Mission Whitten Oval early to avoid disappointment. Once the items in-store are gone, they won’t be restocked.

Member perks

Western Bulldogs members will receive a member discount on the range. To avail of this, fans are reminded to bring their physical membership card or digital membership to show when making a purchase.

Shopping online

For those unable to make it in-store, the collection will also be available online from 7pm on Friday 29 May.

As with the in-store release, stock is limited and expected to go quickly, so fans are encouraged to shop as soon as possible after the range goes live.