First there was Scragger, and then came Sid, but a new king was crowned at Etihad Stadium on Saturday night.

After many years of loyal service, the beloved club mascot retired; the nine-year-old British Bulldog gracefully stepping aside on the weekend to make way for the aptly named, Caesar.

While Sid boarded a golf cart and rounded the boundary to the applause of his many, many fans, Caesar was held aloft, Lion King-style, to be anointed as the next screwed-up face of the Western Bulldogs.

Tanya Templeton, one of the four-month-old British Bulldog’s owners told the 45,000 strong crowd that Caesar was  born to play the part.

“This is his role, he’s such a laid back dog. He’s beautiful, absolutely beautiful.”

Caesar will attend all Western Bulldogs home games in Melbourne for the rest of the season