The Western Bulldogs and Powercor, one of Australia’s largest electricity distribution networks, have established a unique three-year community partnership focused on diversity and inclusion.

Powercor will become the naming rights partner of the Bulldogs’ Next Generation Academy, as well as being a key support partner of the Club’s three flagship community programs and its AFLW team.

Western Bulldogs CEO Gary Kent said the Club is excited about working alongside a company which shares similar values.

“With Powercor having a focus on diversity and inclusion, this partnership is a perfect fit for the Western Bulldogs, which has similar core values and is focused on making a difference in the West of Victoria,” he said.

“Finding like-minded partners is a key focus for the Club and we couldn’t be more delighted to welcome Powercor as a new partner for the next three years.

“Grassroots and community engagement programs in the West of Victoria are a key focus for both Powercor and the Western Bulldogs, and it’s great that we can work together to create a more diverse and healthier community.”

Powercor GM of Regulation and Diversity and Inclusion Working Group leader Renate Vogt said the partnership with the Western Bulldogs will offer the chance to support a broad range of community initiatives which extend beyond sport and AFL.

“At Powercor we recognise the communities in which we operate are represented by diverse backgrounds and cultures,” she said.

“The three-year partnership is a way to help celebrate that by supporting community development in a range of areas, and at the same time raising awareness within our own company.

“Our investment will support the economic and social development of communities across Western Victoria which supports female role models, builds the next generation of community and business leaders, and develops a pipeline of athletes from a range of backgrounds.

“We’re confident the programs offered by the Western Bulldogs ensure that young people, regardless of their gender or background, will have more opportunity to take advantage of growing up in this great region.”

The CitiPower and Powercor distribution networks are the most reliable in Victoria and stretch from central Melbourne, west to the borders of South Australia, and north to New South Wales, delivering every day to almost 1.1 million Victorians.