The Western Bulldogs’ AFLW program has received a major boost heading into the Christmas break, with all three of its inaugural foundation corporate partners renewing for the long term. 

Priceline Pharmacy, Bob Jane T-Marts and The Pancake Parlour have each extended their partnerships with the Club, building on the momentum being generated by a Bulldogs’ AFLW team with new head coach Nathan Burke and a host of exciting youngsters.

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Mic'd Up | Izzy Huntington

Experience the joint AFL and AFLW training with Izzy Huntington as she goes Mic'd Up at Bulldogs training on Saturday morning at VU Whitten Oval.

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Priceline Pharmacy will continue as the team’s co-major partner.  With a product portfolio specifically branded to women, the partnership will go from strength to strength in telling powerful stories and inspiring women from around Australia.

“As a brand for women, we are extremely proud of Priceline Pharmacy’s ongoing partnership with the Western Bulldogs AFLW team. Our goal is to continue to raise the profile of women’s sport in Australia and also promote the benefits of leading an active and healthy lifestyle,” said Priceline’s Chief Executive Officer and Managing Director, Richard Vincent.

Bob Jane T-Marts will also continue as a co-major back of guernsey partner, as the iconic national brand looks forward to engaging and promoting their brand through the fastest growing sport in Australia.

“Bob Jane T-Marts is thrilled to continue our inaugural sponsorship with the Western Bulldogs AFLW team,” said Bob Jane National Marketing Manager, Galina Grinberg.

“Much like the Western Bulldogs, Bob Jane T-Marts has cemented its name in business by cultivating long standing relationships with the communities that we operate in.

“We value the relationship that we have cultivated with the Western Bulldogs AFLW since the league’s inception, and look forward to seeing it and women’s sport flourish in the years to come.”

The Pancake Parlour has extended its partnership of the AFLW team for a further three years, and will continue to have branding on the Club’s AFLW shorts and polo sleeves.

“The Pancake Parlour has been involved in women’s sport since the ’80s, and a proud partner of the AFLW Western Bulldogs since day one,” said The Pancake Parlour Managing Director Mandy David.

“We are already seeing the changes in our young team members who are growing up in an environment indifferent to gender, and AFLW has played a major role in this change.

“Alongside the Western Bulldogs promoting one club, four teams, I look forward to the day when sport is just called sport regardless of gender.”

Western Bulldogs’ Chief Commercial Officer Nick Truelson said: “The Club is thrilled to have renewed all three of our AFLW major foundation partners and we look forward to working alongside these iconic brands as we continue to build the foundations of the AFLW team over the years to come.” 

“Each of these partners saw the incredible opportunity to partner with a game-changing competition, and we couldn’t be prouder that Priceline Pharmacy, Bob Jane T-Marts and the Pancake Parlour have committed to continuing the journey with us into the future.”