The Western Bulldogs have written to their access members today, outlining a number of options relating to their 2020 memberships.
Due to the coronavirus pandemic and the changes to the 2020 AFL season, including the absence of crowds at games for the foreseeable future, the Bulldogs have proactively contacted their membership base today by email or text message or by post over the coming days.
Members were asked whether they would like to pledge their 2020 membership, or request a call from the Club to discuss either partial or full refund options.
Members who pledge their membership to the Club will receive a number of exclusive entitlements, including a membership price freeze for 2021, a free 2021 membership upgrade, a commemorative member recognition fulfilment item in 2021 and exclusive member content for the balance of 2020 as AFL games resume.
The Club has been overwhelmed by offers of additional financial support from a number of members, so those wishing to do so can make an additional contribution by making a donation directly to the Club. Some of the funds raised will be used to ‘pay It forward’ to other members facing financial hardship, by covering the cost of their membership.
“We remain incredibly humbled and grateful to so many of you who have reached out to confirm your commitment as a Bulldogs member as we prepare to resume our season without you there in the stands with us,” CEO Ameet Bains explained in an email to members.
“By now you’ve heard so much about the challenges facing the AFL industry as we seek to fight our way through. There’s no doubting the future of football will be different, and our businesses will be different as we continue to adapt to the changing financial landscape.
“We continue to maintain a bold plan and vision for the future that we’re determined to see through – but the reality is we need your help if we are to succeed.
“We’ve all got a role to play as we seek to overcome the challenges in front of us, and your role as a member is just as important now as it was for those who fought for the Club’s survival in 1989 and during other troubled times through our history.”
Members and fans have also been encouraged to show their passion for the red, white and blue on social media by creating their own personalised ‘Bred Bulldog’ photo frame or profile picture.