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Western Bulldogs statement

The Western Bulldogs wish to issue the following statements regarding the post-game press conference following Wednesday night’s Round 1 match.

The Western Bulldogs wish to issue the following statements regarding the post-game press conference following Wednesday night’s Round 1 match.

02:06 Mins
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Luke Beveridge | 'I overstepped the mark'

Hear from Luke Beveridge following the Round 1 match against Melbourne Demons on Wednesday.

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I have reflected on my comments and actions from the post-game press conference after last night’s game and acknowledge that my exchange with journalist Tom Morris overstepped the mark.

I want to apologise for my behaviour. I want to apologise to Tom Morris and all those present last night and to our members, supporters, partners and the wider football community.

We have strong values at the Bulldogs that we all sign up to. They are values that I believe in and support and live.  My actions last night were not consistent with those values or the way we go about business as a football club, or I go about life as an individual.   

I recognised that what I did was not okay. It was not representative of our club culture which is so special and means so much to me. While I was highly emotional in the moments after a difficult loss, it is no excuse to let those emotions spill over and get the better of me.

As people would know, I am extremely passionate about, and protective of, our players and our people, and I always have their welfare and their best interests at heart.  I pride myself on being measured and thoughtful, however on this occasion I clearly didn’t handle it the way I should have, and I understand and accept that.

The last thing I want is for my actions to reflect negatively on the Western Bulldogs Football Club and our culture.  As I’ve said many times, I want our members and supporters to be proud of their Club on and off the field and to be proud of the way we conduct ourselves at all times, and I’ll continue to strive for that.  

I take accountability for my actions.  We will work through that as a club and I will focus on getting the best out of the team for the remainder of the season, and my energies will be centred on preparing our players for our next game against Carlton.



The Western Bulldogs Football Club cannot and does not condone senior coach Luke Beveridge’s handling of his post-game press conference exchange with Tom Morris last night. The Club sincerely apologises to Tom for the incident. It is important to us that Tom is ok.

Our CEO Ameet Bains and I have had extensive and frank discussions with Luke today. From the very beginning of those discussions this morning, Luke made clear that he understood his behaviour was inappropriate and he is deeply remorseful.

Luke also understands that his conduct in the press conference was not reflective of the values of the Western Bulldogs and has shone a negative light on the Club. Everyone is entitled to a respectful workplace and we acknowledge the important and sometimes difficult job the football media have to do.

In addition to Luke’s formal apology, the Club has agreed with the AFL to donate $20,000 to Orygen, a key partner of the Western Bulldogs Community Foundation, to assist Orygen with the important work it does in youth mental health.

Luke is a man of strong integrity who leads with heart and soul, caring deeply for everyone at the Western Bulldogs. His passion crossed a line last night and he is aware of that. As a Club, we commit to a thorough process of internal assessment to ensure better outcomes in the future.

Luke is a much loved and valued leader within our club. Our role as a Board, as a management group and as a club as a whole, is to support Luke through the incredible pressures and emotions of the AFL industry as it exists today. We will continue to provide Luke with the resources, guidance and support he needs to perform in his role at the highest level of professionalism.

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Western Bulldogs acknowledge that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, present and emerging.