The Western Bulldogs would like to thank PEDIGREE® for its support of the Club, as the partnership between the two organisations concludes after three years.

PEDIGREE® has been the Club’s official coaches’ partner since early in 2020.

After initially supporting the Bulldogs through a difficult period with the coronavirus pandemic, PEDIGREE® stepped up its commitment to the Club by featuring on the top back of the AFL men’s guernseys from 2021.

“It has been a pleasure to have PEDIGREE® as a partner of our club, supporting both our AFL team and our coaches,” said Bulldogs’ Chief Commercial and Strategy Officer, Kon Karavias.

“We have greatly valued the partnership.  We were able to capitalise on the great synergies between our two brands, and we’re proud to have contributed to ending pet homelessness through our partnership with PEDIGREE®.”

Over the course of the partnership, PEDIGREE® and the Bulldogs collaborated on several campaigns to support national animal welfare charity PetRescue, with the most recent campaign seeing 32,600 pet meals donated to the charity.

“We’ve loved partnering with the Western Bulldogs team, putting community and purpose at the heart, we are really proud of what we’ve been able to achieve together,” said PEDIGREE’s Portfolio Director, Cathy Knight.