Major partner Mission Foods has secured exclusive and official naming rights to the club’s Footscray headquarters, which will now be known as Mission Whitten Oval for at least the next five years.  

Mission Foods is a long-time partner of the Western Bulldogs, but the partnership will enter a new era with the rebranding of Whitten Oval while forging towards a 20-year milestone by 2028.  


It will mark the Bulldogs’ longest continuous major partner sponsorship in Club history.   

“Our partnership with the Western Bulldogs is more than a sponsorship, it’s a testament to our shared values of passion, integrity and community”, said Mr Juan Gonzalez, CEO and President of Mission Foods.  

“And it’s with immense pleasure and pride we embark on this significant milestone with Mission Foods representing the Western Bulldogs on the playing field and now at their home ground – Mission Whitten Oval. Together we look forward to creating lasting memories and inspiring the current and next generation of athletes”. 

With a revolutionary redevelopment almost complete, Mission Whitten Oval’s facilities will become the centrepiece of Melbourne’s west, a place where the Bulldogs community can connect with each other and their beloved Club.   

Hosting the largest training and administration facilities in the AFL, the redevelopment presents industry leading high-performance facilities, including a state-of-the-art indoor training field.   

Along with exclusive naming rights, the Mission logo will also continue to adorn the front of the Bulldogs’ AFL guernseys, as it has for the past 15 years.  

“We couldn’t be more excited to move into our new home and we’re thrilled it will bear the name of our longest standing partner, Mission Foods,” said Kylie Watson-Wheeler, President of the Western Bulldogs. 

“The past decade and a half have been momentous in the history of this club, and Mission has been with us every step of the way. We are delighted to extend and enhance this wonderful partnership and look forward to at least another five years of shared success.”  

Mission Foods is one of the world’s largest tortilla, flatbread and corn flour producers and is engaged primarily in the production, marketing, distribution and sale of tortillas, tacos, corn chips, wraps, flatbreads, corn and wheat flour.