The Western Bulldogs are thrilled to announce an expanded partnership with global sports performance brand ASICS to now provide official apparel for the Club’s AFLW and VFLW teams.
ASICS has been the trusted apparel partner of the Club’s AFL and VFL programs for the past 10 seasons, with this evolved agreement elevating the partnership to a true whole-of-club collaboration.
The new deal will see ASICS provide on-field and training apparel for the 2026 AFLW and VFLW seasons and beyond, having worked closely with Bulldogs staff and players to design a new playing uniform tailored to the needs of female athletes.
The partnership will also extend off-field, with ASICS to continue supporting and investing in girls and women's sport across Melbourne’s west via the Club’s community initiatives.
Bulldogs CEO Ameet Bains said it was a proud moment to have ASICS apparel across all four footy programs at the Club.
“We couldn’t be more excited to have ASICS come on board as our official AFLW apparel partner, unifying our AFL, AFLW, VFL and VFLW teams in the highest quality sportswear,” Bains said.
“A trusted supporter of our Club for a decade now, their commitment to innovation while supporting the next generation of athletes at a grassroots level makes this a truly meaningful partnership.
“We look forward to continue working with the ASICS team and seeing what more we can achieve together in the years to come.”
Mark Brunton, Managing Director, ASICS Oceania, said the partnership reflects the brand’s deep commitment to performance and participation at every level of the game.
“As a leading sports performance brand, we’re proud to extend our partnership with the Bulldogs, supplying innovative training and game day apparel and footwear designed to help the club’s athletes perform at their best, both on and off the field,” Brunton said.
“Just as important to us is celebrating and encouraging movement beyond the elite level. Through our partnership with the Bulldogs, we are proud to work alongside them to inspire participation at a grassroots level, supporting young players and communities to experience the physical and mental benefits of sport.”
The AFLW and VFLW will showcase the latest uniforms at their upcoming games.
