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Bulldogs expand partnership with The Pancake Parlour

Pancake Parlour has extended its partnership with the Western Bulldogs for a further three years.

The Pancake Parlour has extended its partnership with the Western Bulldogs for a further three years.

One of the Club’s foundation AFLW partners, The Pancake Parlour will continue its support of the Club’s women’s football program until at least the end of 2022.

It will see the partnership expand from the AFLW program, to also include support of the VFLW program and a grassroots relationship with the Western Region Football League.

“The Pancake Parlour have been with us from the very start of our AFLW journey, and we are delighted to have them on board for another three years,” said Western Bulldogs CEO Ameet Bains.

“Our women’s football program has grown exponentially from its beginnings in 2017, and is now a wide-reaching program that includes AFLW and VFLW programs, and a commitment to grow the game and create opportunities at grassroots level for female players.

“Investment in women’s football is vitally important, and the support of The Pancake Parlour has enabled our Club to build a strong and successful foundation in this space.

“We are excited that The Pancake Parlour has not only recommitted, but extended its partnership beyond AFLW into our entire women’s program, and are looking forward to our strong relationship continuing to grow.”


The Pancake Parlour's Managing Director, Mandy David, said they were excited to continue to support the Bulldogs and women’s sport.

"We've seen enormous growth from the debut of this wonderful initiative.  AFLW has turned dreams into reality and inspired women everywhere.  It’s so much more than a game of football,” David said.

"We’re beyond excited to see what the next three years has in store for our partnership. We cannot wait to share some of the new community and grassroots initiatives that will come to fruition over the next period, as well as a new Pancake Parlour out in the west (District Docklands) where we expect to see our beloved Doggies fans. 

"The Western Bulldogs play a major role in the community in the western region of Melbourne, encouraging diversity and a voice for all involved.  We are proud to carry that voice alongside them, inspiring our fans of tomorrow."