Ten years ago today, the Western Bulldogs established a partnership with Mission Foods, which has grown into one of the most significant in the Club’s history.

Since 2009, Mission and the Bulldogs have developed a relationship which goes far beyond a typical sponsorship.

Mission has been a mainstay as the Bulldogs’ major partner for a decade, which culminated in the Club’s drought-breaking premiership in 2016.

“Mission Foods are more than a major partner.  They are friends,” said Bulldogs’ President Peter Gordon.

“I was delighted to share moments on the ground after the 2016 Premiership with Juan Gonzalez and to share dinner a few months later with him in his home town of Monterey in Mexico. 

“He and his wife Lorena have become welcome faces at our club and our commercial team has enjoyed equally the long-term relationship built with Maria Mitropoulos and the management team at Mission. 

“Both organisations have grown and assisted each other’s success over the last decade and we look forward to creating even more memories in the years ahead.”

The Bulldogs and Mission Foods will celebrate their 10-year partnership throughout the 2018 season, with the Round 15 Friday Night blockbuster against Geelong at Etihad Stadium featuring numerous activations in the lead up to, and at the game.

“10 years ago today we announced a ground breaking partnership between Mission Foods and the Western Bulldogs,” said Juan Gonzalez, CEO & President of Mission Foods.

“I am proud to say that 10 years on that partnership has solidified into more than just business – Mission Foods and the Western Bulldogs are family. 

“The last decade has been an amazing journey for both businesses and our loyal fan base, culminating with the premiership win in 2016, and with the extension of our partnership we’re certainly excited about what the future holds.”