The Western Bulldogs have teamed up with Two Birds Brewing to create a new Australian lager, to be served at Victoria University Whitten Oval during the 2018 AFLW season and beyond.
Two Birds is Australia’s first female owned brewery which is based in Spotswood, in Melbourne’s inner west.
Award-winning craft beer creators Jayne Lewis and Danielle Allen have worked alongside the Bulldogs to create ‘Trail Blazer’, a crisp, clear and refreshing beer brewed with the best Australian malt and hops.
Trail Blazer encapsulates the values that Two Birds and the Bulldogs hold dear - mateship, winning spirit, commitment, effort, hard work and passion.
The can’s design features the Bulldogs’ red, white and blue colours, and illustrations including a cup to celebrate winning and backing yourself, the sun setting on a new trail being blazed, and Two Birds’ signature imagery to highlight the importance of teamwork.
Trail Blazer will be available at AFLW and VFL games played at VU Whitten Oval in 2018, and in Barkers Café.
Two Birds co-owner and brewer Jayne Lewis has long been a Western Bulldogs fan, so the chance to create a beer alongside the team was an incredibly exciting opportunity.
“For the team here at Two Birds, the Western Bulldogs hold a special place in our hearts as the local team for ‘The Nest’ - the Two Birds Brewery and Tasting Room,” she said.
“We take pride in being not only Australia’s first female-owned brewery, but also in being the first brewery in Melbourne’s Western Suburbs, and we love what the west has to offer.
“I was lucky enough to watch the men win the Grand Final in 2016, so to work so closely with the women’s team on Trail Blazer is awesome.
“We never set out to be trail blazers ourselves, but we’ve ploughed our own path just like the AFLW has. We’ve always just done what feels right to us, and fits with us as people, and we love working with people who do the same.”
Co-owner Danielle Allen says building a relationship with the Western Bulldogs has always been a business goal for Two Birds, and the whole team is very excited for it to be taking flight.
“It’s particularly special as the partnership is working with the women’s side, and as Australia’s first female owned brewery, we are immensely supportive of women following their dreams, no matter what history has preceded,” she said.
“Trail Blazer is a tribute to all those who have blazed the trail before us, and all those who will follow.”
Western Bulldogs CEO Ameet Bains said a partnership with Two Birds Brewing was a great fit for the Club.
“Two Birds and the Western Bulldogs share many of the same values and characteristics, and it’s fantastic we are able to formalise an official partnership for 2018,” he said.
“Jayne and Danielle have been able to build Two Birds Brewing into a highly successful business in the heart of the western suburbs, and we’re proud to be given the opportunity to collaborate on the new Trail Blazer lager.
“Our AFLW players have blazed their trail in the new women’s competition, just as Jayne and Danielle have with their brewery, and we look forward to seeing our fans enjoy the product at VU Whitten Oval this season.”