Expect to see a different Western Bulldogs outfit in Sunday afternoon's NAB AFL Women’s match against Fremantle.

Both coach Paul Groves and general manager of women's football Debbie Lee spoke of the need for a new approach at the team's season launch late last week. 

Groves told players, family and supporters the team had "transformed everything". 

"You're going to see a very different game plan," Groves said.

"We're hoping to kick the ball a lot more. Last year we over-handballed, probably to the frustration of people, but [we're] going to kick it a lot more [and] try to maintain possession.

"We think we've got the best forward line in the competition, so if we can get it down there pretty quick, we're going to have some girls who can kick a good score." 

Lee believes the club's strong drafting, which saw it add significant strength in the midfield (Jenna Bruton, Naomi Ferres and Daria Bannister) and a new game plan would see the team rise up the ladder from last year's sixth-place finish. 

"Our game plan last year [focused] a lot of use of the handpass," Lee told AFL.com.au

"Sixteen-a-side is quick, but you also need to keep possession of the footy. We've been concentrating on the fundamentals …we've got to catch it and kick it. 

"We've put a fair bit of energy into that, and I think if you compared our practice match on [January 20, a loss to Carlton in Ballarat] to round five of last season, I'd expect you'd see a fair bit of difference in the way we're using the footy. 

Lee founded the VU Western Spurs in 1993 at just 19 years old. The club's senior team has been renamed and this year will effectively play as the Western Bulldogs' VFLW side. 

"It's quite surreal. I never thought I'd get paid for coaching the Spurs," she said. 

"People always say, 'Things work out', and I'm an example of that. I have a great association with the Spurs ... it's been my community I've grown up in as a young person, then to be part of it and now transfer it to the Bulldogs makes it a dream job."

Lee spent the last nine years working for Melbourne, firstly as community manager, then as AFLW football operations manager. 

"They're both footy clubs. You have different personalities, there are different people in terms of team composition, but certainly, I'm learning from the Bulldogs and I can also bring my learnings. 

"I'm really embracing meeting a whole new bunch of people and athletes and off-field staff, and the way the club approaches things. We're still competitive beasts though, so I'm really interested to see the way we roll out in round."