The Western Bulldogs are proud to announce that the PEDIGREE® Brand will be the new official partner of its AFL coaches for the 2020 season.

The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. 

As part of the new partnership with the Bulldogs, the PEDIGREE® Brand will feature on apparel worn by the Club’s coaching panel, led by senior coach Luke Beveridge. 

PEDIGREE® branding will also feature across the Club’s media back drop and change room signage, as well as across multiple digital platforms. 

“PEDIGREE® has been a brand we have admired from afar for a long time, and we are thrilled to be able to welcome a brand that fits so perfectly with ours,” said Bulldogs’ Chief Commercial Officer, Nick Truelson. 

“PEDIGREE® and the Bulldogs share a lot of the same values, especially a family orientated focus with its fans and consumers, and we look forward to forging a long-term partnership together.” 

PEDIGREE Marketing Director Emily Dowling said “We’re so excited to unleash the PEDIGREE® Brand with the Western Bulldogs.” 

“Bulldogs fans love their team as much as pet owners love their dogs, and we’re looking forward to bringing our passion to the game.” 

“The PEDIGREE® Brand believes that dogs bring out the good in us – and the Bulldogs legacy of giving back to their community certainly echoes our values of striving for a kinder, better-connected society.”

“Our goal is to end pet homelessness by working with rescue groups and pounds to ensure that every dog finds a loving, forever home.  We hope that this partnership will shine a light on that journey.”

For more information about the PEDIGREE Brand, visit pedigree.com.au