Dogs record profit

Bulldogs record statutory profit

The Bulldogs have recorded a statutory profit for the 2014 financial year.

The Western Bulldogs Football Club has reported a statutory profit for the 2014 financial year of $329k.

This result was underpinned by a significant increase in revenue of $3.5m or 10% growth on last financial year.  Key drivers of Club revenue were an increase in membership to almost 32,000 members, increased support from our sponsors and a significant fundraising effort.

FINANCIAL REPORT: Click to download and read the Western Bulldogs 2014 Financial Report.

In 2014, the Club reduced its debt by $377k; bringing to over $1.5 million the amount by which the Club has reduced debt in the past three years.

The Club also raised over $1.5m for capital works which have now begun at the Victoria University Whitten Oval, including change rooms, fencing, and lighting, and will provide the basis for enhanced VFL and local football matches at the Club’s home ground into the future.

Club President Peter Gordon said that while 2014 presented a number of challenges, further foundation for growth had been established.

“The Club produced a sound financial result whilst continuing to invest in  football and further reducing debt. I would like to thank our loyal members, sponsors and corporate partners for their ongoing support in 2014. We would particularly like to acknowledge Mission Foods who this year committed to the Club again in a deal that will make them the longest Major Partner in our Club’s history.”

“I would also like to pay tribute to our staff for their hard work and dedication in 2014. 2015 will bring its own set of challenges but also significant opportunity and we commit to doing all we can to continue to grow our revenue, control costs and invest in developing our football department.”

Notable achievements in 2014 for the Western Bulldogs included;

1.)  The Club recorded its highest ever revenue.
2.)  Club membership grew by 5%.
3.)  Spending in the football department increased by $1.7m.
4.)  The Footscray VFL team was successfully re-introduced into the Club’s operations.
5.)  The Club has reached agreement-in-principle to play some future home games in Ballarat, hopefully from 2017 when the new Eureka Stadium is built.


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Western Bulldogs acknowledge that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, present and emerging.