Following the success of the Western Front branding video launched in December 2011, the Western Bulldogs launched their 30-second membership television commercial this evening.

Bullldogs Chief Executive Officer Simon Garlick joined the Fox Footy commentary team during the Club's NAB Cup opener to launch the commercial.

Watch the Western Bulldogs TVC in the media player above or on BulldogsTV's Official YouTube Channel here.

Watch the Western Front brand video here.