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Bulldogs’ unveil 2021 AFLW Pride guernsey

Our fourth edition of the Western Bulldogs’ AFLW Pride guernsey has been revealed.

The fourth edition of the Western Bulldogs AFLW Pride guernsey explores important themes of inclusion and progression. 

The striking and impactful design will be worn by the Bulldogs in their annual Pride Game against Carlton this Friday night at VU Whitten Oval. 

It will be the fourth straight year the Bulldogs and Blues will come together for premiership points in a game which recognises and supports the LGBTIQA+ community by celebrating inclusiveness, gender diversity, and welcoming all people, no matter their sexual orientation. 

For the third consecutive year the Bulldogs’ Pride guernsey design was created Natalie Gills, who worked closely with the Club’s official Pride supporter group, Bulldog Pride 

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2021 AFLW Pride Guernsey

Senior Graphic Designer, Natalie Gills, describes the significance in her pride guernsey design for 2021.

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“By doing some research and getting some guidance from Bulldog Pride, I was able to get more of a grasp on how diverse the LGBTIQA+ community really is,” Gills said. 

It was important to create a design which shines a light on that diversity, and is a true representation of inclusion and acceptance. 

I’m so humbled to have the design worn by the players on Friday night.  There is a lot meaning and connection to these flags for many in our community, and it’s an opportunity for people to learn more about them. 

The guernsey design features the integration of all the different LGBTIQA+ flag colour representations in the form of the Bulldogs hoops. 

In the top panel, the progress pride flag stands as a proud statement of the Club’s commitment to inclusion and progression. 

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Bonnie Toogood | 'It's a really great opportunity to celebrate everyone'

Bonnie Toogood, Darcy Vescio and Nicole Livingstone spoke to the media at VU Whitten Oval on Tuesday morning ahead of the AFLW Pride Round.

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The Bulldogs’ match-worn AFLW Pride guernseys will be auctioned off after Friday night’s game. 

Bulldog Pride, established as an official Club supporter group three years ago, aims to create a space where LGBTIQ Bulldogs supporters, their family and friends can come together and enjoy the footy in a safe environment.  The group can be found on social media via FacebookTwitter and Instagram. 

Tickets for Friday night’s AFLW Pride Game will go on sale to the general public at 11am on Tuesday, February 2 via Ticketmaster. 

Visit the Bulldogs’ AFLW match-day hub for more information, including ticketing details, a venue map and frequently asked questions. 

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