The Western Bulldogs’ round four clash against the Brisbane Lions at Mars Stadium in Ballarat has officially sold out.

No further tickets will be released for sale, and there will be no membership scans or tickets available on match-day.

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Western Bulldogs Ballarat Members, home access members with a Ballarat Add-On, and Coteries will be eligible to redeem tickets to the Club’s Round 4 match against the Brisbane Lions at Mars Stadium in Ballarat on Saturday 10 April.

All remaining Western Bulldogs home members will be eligible for priority access over the general public to purchase tickets to the match.

Unlike 2020 memberships, access to the Club’s two home games in Ballarat is not included as part of the core membership package. Access to the Club’s home games in Ballarat can be purchased as an add-on or through a dedicated Ballarat Membership and is the best way for members to secure their seat at Mars Stadium.

Below is the essential information you’ll need to redeem your ticket as part of the member priority on-sale windows, on Tuesday 6 April via Ticketmaster.

1. Home club member on-sale windows
Western Bulldogs members will have the opportunity to redeem their ticket across one of two on-sale windows, opening on Tuesday afternoon (6 April) and both closing at 9am, Wednesday 7 April. These on-sale windows are as follows.

Tuesday, 6 April, 1pm: Western Bulldogs Members

  • Priority 1 (Ballarat Members, Ballarat Add-On Holders, Coteries): from 11am
  • Priority 2 (All Home Access Members): from 3pm

Both off-sale at 9am Wednesday 7 April.

2. Your member barcode and ticket entitlements

Priority 1 window – Ballarat members, Ballarat add-on holders, Coteries

The Priority 1 home club member on-sale window is between 11am, Tuesday 6 April and 9am, Wednesday 7 April.

Ballarat members and Ballarat add-on holders will require their BALLARAT member barcode to redeem a $0 reserved seat ticket for the Round 4 match against the Brisbane Lions at Mars Stadium.
Coterie members will require their HOME member barcode to redeem a $0 general admission standing ticket. Coterie members will also have the opportunity to purchase a reserved seat ticket at this time at the ticketed price.

From 3pm on Tuesday 6 April, all Western Bulldogs home access members will have the opportunity to purchase tickets to the Mars Stadium match as part of the Priority 2 window, so we encourage all Ballarat members, Ballarat add-on holders and Coteries to redeem their tickets between 11am and 3pm to get the first choice of seats.


An email was sent to all Ballarat access and Coterie members last Wednesday (31 March) morning containing this information. If you have not received this, please email membership@westernbulldogs.com.au with your correct email address using the subject line ‘Please update my email’.

Members can also check their individual Ballarat barcodes themselves via their MyBulldogs account here.


Priority 2 Window – Home Access Members, no Ballarat Add-On

The Priority 2 home club member on-sale window is between 3pm, Tuesday 6 April and 9am, Wednesday 7 April.

Western Bulldogs home access members will require their HOME member barcode to purchase a ticket for the Round 4 match against the Brisbane Lions at Mars Stadium. This barcode is what appears on your membership card, and has previously been sent via email and SMS to you for Marvel Stadium home games. You can also check your barcode here.

3. Selecting your seat

Upon entering the Ticketmaster website via the link above, there are two ways to select a ticket:

    • Select 'Best Available' - you will be allocated the best available seat(s) at Mars Stadium, subject to capacity.
      Select a Section - manually choose your preferred seating location, subject to capacity. You will have the option to choose a seat(s) in one of four sections: Western Stand, Northern Stand, Eastern Stand, Standing.

NB: For Coterie members, you will only be able to redeem a $0 general admission standing ticket as per your entitlements, but can purchase tickets across all other ticketing categories. Ballarat members and Ballarat add-on holders can redeem $0 tickets across all ticket categories. All other home members without a Ballarat add-on can purchase tickets across any category at the ticketed price. 

Due to adjustments to 2021 membership as a result of COVID-19, Ballarat membership this year does not guarantee you a specific seat for Mars Stadium matches this season.

4. Tickets will be on-sale via Ticketmaster
Tickets for this home match at Mars Stadium are available via Ticketmaster. If you don’t already have a Ticketmasteraccount, we recommend you set one up now. If you do have Ticketmaster account, be sure to login and check that all your details are correct. It’s better to reset your password now than have trouble logging in on the day.

5. Booking tickets to sit with family and friends

Ballarat members & Ballarat add-on holders
Ballarat members, Ballarat add-on holders and Coteries will be able to book up to six (6) tickets in one transaction. If you plan to book tickets for multiple family members in the one transaction, or to secure seats with friends, you will need to submit each individual Ballarat or Coterie home member barcode as part of the booking process to sit together. There will be no guest passes available - you will need a Ballarat or Coterie member barcode for every ticket you look to redeem. Members wishing to book tickets with non-members can do so in the general public on-sale, subject to availability. With the current crowd capacity at Mars Stadium, members are advised to utilise the priority on-sale windows to access tickets to avoid missing out.

Western Bulldogs Home Access Members (No Ballarat Add-On)
Western Bulldogs Home Access members will be able to purchase up to six (6) tickets in one transaction. If you plan to book tickets for multiple family members in the one transaction, or to secure seats with friends, you will need to submit each individual home access member barcode as part of the booking process to sit together. There will be no guest passes available, you will need a Western Bulldogs member barcode for every ticket you look to purchase.

6. Digital ticketing only - member cards won’t get you access

Unlike previous seasons, AFL matches in 2021 will be fully ticketed and fully digital. To access the stadium, you will need to use the digital ticket issued to you by Ticketmaster. Members will not be able to scan into games using their membership card due to contact tracing and social distancing restrictions.  There will also be no walk-up match-day ticket sales. All tickets must be pre-purchased via Ticketmaster. Ensure you save your tickets on your phone so you’re ready for match-day.

7. Accessible Seating

Members requiring accessible seating will have the option to call Ticketmaster’s Mars Stadium hotline on 1300 883 622 or complete the form on Ticketmaster’s website.

The Ticketmaster Accessible Bookings team are available 9am–5pm (AEST) seven days a week, and forms should be completed as early as possible and at least 24 hours prior to the event.

8. Member scarf and cap collection
For members that chose to use their $20 Bulldog Shop voucher to redeem a 2021 member scarf or cap, a reminder that collection is only possible from VU Whitten Oval and is not available on match-day. Members can also choose to have it shipped to them for the cost of postage.
More information on utilising your members Bulldogs Shop voucher can be found here, or by emailing membership@westernbulldogs.com.au.


Have you got any further questions?
If you have any further questions regarding away match access, or using your 2021 match, please email membership@westernbulldogs.com.au or visit our online FAQs.