The Western Bulldogs will wear their 2025 First Nations guernsey in this Saturday night's AFLW Indigenous Round clash with Hawthorn.
Designed by Kamilya Lowana White, a proud Aboriginal artist born and raised in Naarm with Kija Bardi heritage on her father’s side, the guernsey honours the Bulldogs’ current First Nations players and their teammates while also celebrating the Club’s reconciliation journey.
A meeting place symbol is central to the design, signifying the Club as a gathering point for its five AFL/W First Nations players.
Each section surrounding this symbol is laid out like a map, moving from Tasmania (bottom red), Victoria (bottom dark blue), south Western Australia (middle blue), north Western Australia (upper red), to central Australia (upper blue).
These represent the Country of respective First Nations players and significant people who have supported them throughout each of their journeys.
Kamilya Lowana White, who is also Liam Jones’s cousin, worked closely with each player to determine what was included in their respective sections. This is detailed in depth below.
The right panel features 132 people symbols, representing the total number of AFL, AFLW, VFL and VFLW players, with six red symbols highlighting First Nations players.
Surrounding this are 100 white dots which align with the Club’s 100th anniversary in the VFL/AFL.
The guernsey highlights the unique heritage and contributions of First Nations players as well as underscoring the Club's ongoing commitment to reconciliation and inclusion.
The AFL team debuted the guernseys earlier this year in their Gold Coast SUNS clash in the Top End.
An exclusive range of merchandise is now available for purchase via the Bulldogs Shop.
Ryley Sanders (Palawa – Tasmania)
Ryley’s section represents the Palawa people of Tasmania.
Wombat tracks signify his totem, with nine tracks denoting his playing number.
A woman symbol pays tribute to the important roles of his mother and grandmother.
Jamarra Ugle-Hagan (Gunditjmara – Victoria)
Jamarra shares the red-tailed black cockatoo totem with Arthur Jones.
Two cockatoo footprints indicate his playing number, while the people symbols represent his four brothers and sister.
Arty Jones (Noongar – south Western Australia)
Arty shares the red-tailed black cockatoo totem with Jamarra Ugle-Hagan.
32 cockatoo footprints represent his playing number, alongside his Yamatji totem, the black bream.
The people symbols credit his parents and three sisters.
Liam Jones (Kija – north Western Australia)
Liam’s Kija Country of the Kimberly Region is depicted with the Bungle Bungles.
His totem, the red kangaroo, is represented by 19 tracks – aligning with his playing number.
Seven women symbols pay tribute to his mother, two grandmothers, two sisters, his partner, and his daughter.
Naomi Ferres (Arrente – central Australia)
Naomi’s section represents the Eastern Arrente people of eastern Alice Springs in the Northern Territory.
Her totem is the rock wallaby, with 16 wallaby footprints acknowledging her playing number.
Three joined women symbols honour her mother, grandmother and great-grandmother and the special intergenerational connection they share.
The red circle also represents the country’s ‘red centre’.
