The Western Bulldogs have announced iconic national brands Priceline Pharmacy and Bob Jane T-Marts as co-major partners of the Club’s AFL Women’s  team.
The sponsorship news follows recent signings of Senior Coach Paul Groves, marquee players Katie Brennan and Ellie Blackburn and priority pick Emma Kearney.
As part of the partnership Priceline Pharmacy and Bob Jane T-Marts will take pride of place on the Club’s women’s guernsey and apparel for the next three years.
The Club has also partnered with The Pancake Parlour to feature on match day shorts and apparel, also until at least 2019.
Chief Executive Gary Kent said the Club was thrilled to partner with like-minded brands in Priceline Pharmacy, Bob Jane T-Marts and The Pancake Parlour.
“This is an exciting time for our Club,  but also women’s football broadly,” Kent said.
“Coming together with such recognisable and trusted brands provides us great momentum heading into the inaugural women’s competition next year.
“We welcome our new partners into our Club, and look forward to contributing to the growth of women’s football together into the future.”
Priceline Pharmacy, a dedicated and leading health, beauty and wellbeing retailer opened its first store in the Club’s heartland at Highpoint Shopping Centre in 1982, and has since grown to 442 stores nationally.
Stephen Roche, CEO & Managing Director of Priceline Pharmacy said, “Priceline Pharmacy is delighted to be partnering with the Western Bulldogs for the inaugural AFL women's league.

“As a brand dedicated to women, we couldn't be more thrilled to support these incredible athletes as they compete at the sports highest level, inspiring young Australian women and girls to dream big and be their best.”
Bob Jane T-Marts, the pre-eminent brand for tyres and batteries in Australia, has provided customers with the highest quality products, and service for over 45 years.
Rodney Jane, CEO of Bob Jane T-Marts said, "Bob Jane T-Marts is excited to support the inaugural women’s AFL league, as we come on board as a sponsor for the Western Bulldogs women’s team.
“As an iconic Australian brand, we are proud to join with the iconic sport and club and showcase elite female athletes not only in the AFL but sport in Australia."
A family owned business with 12 restaurants across Melbourne, The Pancake Parlour has been devoted to excellence in food and service since 1965.
Mandy David, The Pancake Parlour’s Managing Director said, “we are absolutely thrilled to team up with the Western Bulldogs for the inaugural AFL Women’s league.”
“The competition is an amazing opportunity for female athletes to play at an elite level and The Pancake Parlour is incredibly proud to support the aspiring dreams of these women,”
The Club also recognises the support of both Mission Foods and Susan Alberti of our women’s team over the past four years.